4 Ways to Repurpose Your Best Content

Thursday Night Soup.

It’s a recipe with working-class roots. When blue-collar workers, typically paid on Friday, would struggle to feed their families on Thursday night, it was common to simply make a soup from whatever leftovers could be found.

The dish is a lesson in making the most of one’s assets. In the digital era, one of a brand’s most valuable assets is its content.

Though originally written with hospitality teams in mind, I think there are some good takeaways in this piece for all content teams.

Marketing teams spend a great deal of time crafting original content, and with good reason. A strong content marketing strategy is proven to boost SEO, spur engagement and, ultimately, drive direct bookings.

With so much time is spent in the kitchen, it only makes sense to maximize the value of original content and avoid waste in content strategy.

Ready to get cookin’? Click here to read four recipes for repurposing your best content (via ScreenPilot.com).

Fruit from a Withering Vine

Upon learning of Vine's impending shutdown, I wrote down a few thoughts on what this means for the state of marketing.

Read the big lesson that hotel teams ... and really all marketing teams ... can learn from the demise of Vine.

How the flavor of fall can inspire hotel teams & evolve social engagement

As off-site content such as social media plays an increasing role in SEO rankings, and with at least 30% to 35% of hotel website revenue generated as a direct result of organic search engine referrals to the hotel website, executing a robust, strategic content strategy is more critical than ever.

Click here to learn how the flavor of fall can inspire hotel teams and evolve social engagement.

5 Ways Wordsmithery Will Benefit Your Brand

If content is king, then the wordsmith is the kingmaker.

Roughly nine out of 10 marketers today are content marketing according to the Content Marketing Institute, and that’s regardless of company size or industry.

Of course this isn’t news to most, but it’s precisely because so many competitors implement a rich content strategy that it’s more important than ever for a brand’s storytelling to stand out.

Enter the wordsmith.

What exactly is a "wordsmith?" Who really needs one?

Click here to read five specific reasons brands are embracing wordsmithery.