Thursday Night Soup.
It’s a recipe with working-class roots. When blue-collar
workers, typically paid on Friday, would struggle to feed their families on
Thursday night, it was common to simply make a soup from whatever leftovers
could be found.
The dish is a lesson in making the most of one’s assets. In
the digital era, one of a brand’s most valuable assets is its content.
Though originally written with hospitality teams in mind, I
think there are some good takeaways in this piece for all content teams.
Marketing teams spend a great deal of time crafting original
content, and with good reason. A strong content marketing strategy is proven to boost SEO, spur
engagement and, ultimately, drive
direct bookings.
With so much time is spent in the kitchen, it only makes
sense to maximize the value of original content and avoid waste in content
strategy.
Ready to get cookin’? Click here to read four recipes for repurposing your best content (via ScreenPilot.com).
