If content is king, then the wordsmith is the kingmaker.
Roughly nine out of 10 marketers today are content marketing according to the Content Marketing Institute, and that’s regardless of company size or industry.
Of course this isn’t news to most, but it’s precisely because so many competitors implement a rich content strategy that it’s more important than ever for a brand’s storytelling to stand out.
Enter the wordsmith.
What exactly is a "wordsmith?" Who really needs one?
